You Don’t Have a Messaging Problem. You Have a Research Bottleneck.

Most GTM teams think they have a messaging problem. They rewrite subject lines. They A/B test openers. They debate tone in Slack for days. And then… nothing changes. Here’s the uncomfortable truth: Most teams don’t have a messaging problem. They have a research bottleneck. Messaging answers what you say. Research answers who you’re talking to. […]